Why is bark so good for my bum?
Our NATURElux® fabric comes from Austrian beech trees. These trees are renewable, self-seeding and their growth outpaces harvesting. Grown in their natural environment, our beech trees have all the nutrients and rain required with no need for fertiliser or irrigation. NATURElux® is three times softer than cotton, completely breathable, moisture-wicking and odour-resistant – all great benefits for something so close to your nether regions.SHOP ALL
Hydration is hot
We know that water is one of our planet’s most precious resources. Our fabric isn’t thirsty. It uses 20 times less water to produce than cotton. And when we do have to use water, it’s recycled.Shop All
Our manufacturing partners are in every sense the most ecological, ethical and innovative factories. We want quality from our fabric to the working environment for our workers. The factories we use are oeko tex certified and strive to limit their negative impact on the environment and to have a happy and positive work place.